Agent Provocateur, the high-end lingerie label of Vivienne Westwood’s son, Joseph Corre and then wife, Serena Rees first opened Agent Provocateur boutique in Soho in 1994. Today, there are over 30 stores around the world, including New York, Paris and Vienna. Their first fragrance, Agent Provocateur was released in 2000, and followed by a lighter version, Eau Emotionnelle, in 2006, Maitresse (2006), Strip (2007) and Diamond Dust.
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